Revolutionising E-commerce

Taager is rewiring how e-commerce works in the Middle East by removing its hardest barrier: inventory. Co-founder and CEO Mohammed Elhorishy built the platform so individual entrepreneurs and small merchants can pick products, market them, and sell online while Taager handles sourcing, warehousing and last-mile fulfilment behind the scenes.

That model — sometimes called social commerce or enablement — turns a fragmented base of resellers into a distribution engine, and turns suppliers into partners with reach they couldn't build alone. The conversation digs into why this structure fits MENA specifically: high social-selling activity, cash-on-delivery norms, and a generation of would-be entrepreneurs who lack the capital to carry stock.

Mohammed talks through the operational reality of running a real supply chain underneath a software product, the unit economics of a marketplace that monetises sellers and suppliers at once, and what it takes to build trust on both sides of a network where neither party holds the goods.