مستقبل من غير كاش

About this episode

Sherine Kabesh, Co-Founder of Flash , joins Moghamra to discuss her journey in building a fintech startup that facilitates the transition to a cashless Egypt. Sherine provides insights into navigating the regulatory landscape, securing necessary permits from the Central Bank, and effectively allocating marketing budgets for optimal reach and impact. Drawing from her experience at Uber, she explains how she applied key learnings to her own startup, particularly when it comes to building a strong team. Sherine is a seasoned marketing professional with experience at prominent companies like Uber and Vodafone. She graduated from the American University in Cairo with a bachelor's degree in finance in 2012. She co-founded Flash in 2022 and was the first female entrepreneur to win El Forsa 2023 competition for her startup.