ازاي تبني براند عالمي

About this episode

Rami Helali is the Co-Founder & CEO of Kotn, a Toronto-based world class clothing brand dedicated to producing high-quality, affordable cotton basics. Born in Canada and raised in Cairo, Rami's early exposure to entrepreneurship, inspired by his family's ventures, fuelled his passion for building businesses. With a commitment to ethical manufacturing and sustainable practices, Kotn has grown rapidly, establishing a global team and opening 9 stores. Rami is also dedicated to social impact, leading initiatives that support Egyptian cotton farmers and contribute to local communities. They have formed partnerships with 5000+ farmers, 3,712 farms and 21 schools. After graduating from Ivey Business School, he worked in the music industry before launching Kotn in 2015 alongside co-founders Mackenzie Yeates and Benjamin Sehl. SPONSORS: Nawy: The largest proptech in Africa https://www.nawy.com WUZZUF & Forasna: Leading hiring platforms in Egypt https://wuzzuf.net/ https://forasna.com TIMESTAMPS: 00:00 - Introduction 01:40 - Rami & Kotn 08:57 - Challenges 13:30 - Fashion Value Chain 18:45 - Branding & Marketing 40:45 - Fashion Industry Cycles 47:25 - Building A Successful Brand 57:42 - Closing Remarks SOCIAL LINKS: X: https://x.com/moghamrapodcast Instagram: https://www.instagram.com/moghamrapodcast/ TikTok: https://www.tiktok.com/@moghamra LinkedIn: https://www.linkedin.com/company/moghamra/ YouTube: https://www.youtube.com/@Moghamra CONTACT REFAI: Feedback - give feedback to Refai: https://uk.linkedin.com/in/refaix