Rabbit Mobility: شركة بدأت من المستحيل

About this episode

In this episode, we sit down with Kamal Soueni, Co-Founder and CEO of Rabbit Mobility, one of Egypt’s most ambitious startups tackling transportation at street level. Rabbit began with an impossible goal: building a sustainable micromobility network in one of the world’s most chaotic cities.Kamal walks us through Rabbit’s early journey, from his time at EasyTaxi to writing strategy decks that didn’t reflect on-the-ground realities, to buying their first scooters and launching without approvals or infrastructure. He shares how he and his co-founder pivoted from software thinking to full-stack operations, and what it really means to build mobility in Egypt.We talk about Rabbit’s long road from hiring technicians and charging staff, to scaling under pressure and becoming profitable. Kamal also speaks about investor doubt, government partnerships, and the future of mobility infrastructure across Africa.Founded in 2020, Rabbit Mobility has powered over 3.4 million kilometers of sustainable transport across Egypt, and continues to push for smarter, greener, hyperlocal infrastructure.