صناعة براند في عالم الفن: من عمرو دياب لفيلم الحريفة

About this episode

Khaled Zaki , CEO & Co-Founder of Minly , a platform monetizing everything celebrities, joins Moghamra to share with us the behind the scenes of monetizing art and entertainment. How did Amr Diab x Vodafone’s long, successful collaboration start? What made the El AhlixVodafone campaign a hit? And what’s the story behind the merchandising of El Hareefa movie? Khaled shared his insights on creating creative content, packed with data, and his vision to explore the untapped opportunities within Egypt’s entertainment industry. Before founding Minly, Khaled co-founded Ripple Egypt and served as its CEO for six years. Earlier, he held key roles at Vodafone, including Content Manager, Competitive Intelligence Senior Team Leader, and Post-Pay Customer Insight Team Leader.