من تاجر لأنجح رواد الأعمال في السعودية

About this episode

In this episode, we sit down with Sultan Al-Asmi, Co-Founder and Chairman of Zid, one of Saudi Arabia’s fastest-growing e-commerce startups empowering thousands of merchants to move online. Zid provides end-to-end solutions for payments, logistics, and digital operations, helping transform traditional retail across the Kingdom.Founded in 2017, Zid has raised over $50 million to date, becoming one of the leading digital commerce platforms in the GCC. Under Sultan’s leadership, the company has enabled thousands of Saudi businesses to enter the digital economy and drive the country’s retail transformation.Before founding Zid, Sultan worked in finance, operations, and contracting, experiences that shaped his understanding of how small businesses operate on the ground. What began as a mission to help local shop owners build online stores has grown into a regional success story.In this conversation, Sultan shares his journey from his early career in traditional industries to leading a technology company at the heart of Saudi Arabia’s digital transformation. He reflects on leadership, culture, and what it takes to scale a business in one of the region’s fastest-evolving ecosystems.